Zero assets
The business has photos, not footage
A plumbing company has a phone full of job photos and nothing else. Paid social wants vertical video. So the ad either does not run, or it runs as a static image against competitors using motion.
Cinoid Research Pvt Ltd · Est. 2019
Ad creative for the small businesses thatnever had any.
We turn a service business's own photos and job details into vertical video built for paid social. We already run the sites, blogs and campaigns for thirty of them — video was the line item we kept paying for out of pocket.
Early access
Onboarding the first batch of service businesses.
Tell us where to reach you and we will render one spot from your existing photos, free, so you can judge it rather than take our word. No newsletter, no drip sequence.
The problem
Every small business is told to run video ads. Almost none of them can make one.
Not their truck
Stock footage is visibly not them
Licensed clips show a different van, a different crew, a different state. Local service buyers notice, and the ad reads as a franchise or a scam. The cheapest option actively costs performance.
Costs more than the ads
Production quotes exceed the ad budget
A small agency shoot runs into four figures. For a business spending a few hundred dollars a month on Meta, the creative costs more than the media. So they skip creative and wonder why the campaign flatlines.
We pay it
Right now this comes out of our pocket
We run these campaigns. When a client needs video we buy the assets ourselves and absorb it, because telling them the real number ends the campaign. That is the cost this product removes.
How it works
Their photos in. Their ad out. Nothing to shoot.
We already have the inputs
Because we build and host these sites, we hold the photo libraries, service lists, service areas and brand colours. There is no onboarding questionnaire and nothing for the client to upload.
The brief is generated, then rendered
A language model turns the service and the offer into a shot list, hook variants and on-screen copy. The render then works from the client's own reference photos, so the van, the uniform and the street are theirs.
Cuts come out sized for the platform
One brief produces 9:16 for Reels and TikTok, 1:1 for feed and 16:9 for YouTube — captioned, and short enough to survive the first two seconds.
One brief, one job
POST /renders
{
"client": "ksair",
"offer": "same-day AC repair",
"service_area": "Tampa, FL",
"references": ["van-01.jpg", "crew-03.jpg"],
"cuts": ["9:16", "1:1"],
"seconds": 30,
"resolution": "1080p",
"est_cost_usd": 6.00
}Cost is estimated before the job runs, not discovered on the invoice. At this price a client can test five hooks instead of betting the month on one.
Use cases
We start with the clients already asking us for this.
These are not target segments. They are businesses whose sites we host and whose campaigns we run, who send us marketing requests we currently fulfil by hand.
Primary
Home & trade services
Pest control, HVAC, plumbing, stucco and mobile detailing. Seasonal offers, emergency call-outs and before-and-after work — the ads that need to look local or they do not convert.
Test five hooks a month instead of one static image.
5 live client sites
Primary
Home care & healthcare staffing
The spend here is recruiting, not customers. Caregiver and nurse hiring ads run continuously and burn out fast, so these clients need new creative every few weeks rather than once a quarter.
Fresh recruiting creative on a weekly cycle.
5 live client sites
Secondary
Real estate & insurance
Listing walkthroughs generated from photo sets, and agent-branded explainer cuts. Both are jobs where the photos already exist and only the motion is missing.
Every listing gets video, not just the expensive ones.
3 live client sites
Formats
One brief, every placement.
The reason agencies charge per cut is that re-framing a shoot is real work. Generating from a brief instead of a shoot makes the second and third aspect ratio close to free, which is why we hand over all of them rather than selling them separately.
Captions are burned in by default. Most of this creative is watched with the sound off.
Reels, TikTok, Shorts
Primary. Where small-business paid social actually spends.
9:16
Feed placements
Meta feed and carousel slots, cut from the same brief.
1:1
YouTube, site hero
Pre-roll and the video block on the client's own homepage.
16:9
Static frames
plannedStills pulled from the render for display and email.
—
Track record
A distribution channel that already exists.
This is not launching into an empty market. It launches onto sites we wrote, host and support, for clients whose blogs we write and whose paid campaigns we already run.
30
Live client sites
Built and maintained in-house since 2019
7
Years operating
Serving US small businesses
96
Google reviews
4.9 average across both listings
$1.50
Per 30s reel
Compute at 1080p, cheapest verified tier
Vertical mix of 30 live sites
Home & trade services
5
Healthcare, home care & staffing
5
Nonprofit, faith & community
5
Transport & logistics
3
Real estate, insurance & finance
3
Retail, media & other
9
Client domains are not published here. We are happy to walk through specific deployments under NDA.
What that access is worth
A 30-second 1080p render costs$6.00 of compute, and$1.50 at 480p. Against a four-figure agency shoot, that changes what a client on a $400 monthly ad budget can even attempt.
- Reels per client, per month
- 4–8
- Compute cost across 30 clients
- ~$720 / mo
- Hooks testable per campaign
- 5 vs 1
Unit economics
We chose on cost per finished second, not on benchmarks.
Whether this product exists at all is a pricing question. A client on a $400 monthly ad budget cannot absorb creative that costs more than the media, so we priced the same job — one thirty-second vertical spot from a client's own photos — across three providers. No provider is committed to until we have compared output rather than spreadsheets.
| Model | Role | Rate | 30s spot | |
|---|---|---|---|---|
Veo 3.1 LiteGoogle Vertex AI | Volume renders Cheapest 1080p tier we found, at the same per-second price as competitors' 480p. Accepts an image prompt. | Cheapest 1080p tier we found, at the same per-second price as competitors' 480p. Accepts an image prompt. | $0.05 / sec | $1.50 |
Wan3.0Alibaba Model Studio | Native 30-second output Renders a full spot without stitching, and takes photos, text and audio as reference input. | Renders a full spot without stitching, and takes photos, text and audio as reference input. | $0.05–0.20 / sec | $1.50–6.00 |
Seedance 2.5BytePlus | Reference fidelity Up to 50 image, video and audio references — the strongest reference control of the set, and reference fidelity is our binding constraint. Billed per token, so the cost rises with the number of references. Caps at 720p. | Up to 50 image, video and audio references — the strongest reference control of the set, and reference fidelity is our binding constraint. Billed per token, so the cost rises with the number of references. Caps at 720p. | $0.06–0.27 / sec | $1.92–8.00 |
Nova ReelAmazon Bedrock | Longer, multi-shot cuts Up to two minutes across multiple shots. Amazon positions it for advertising and social workflows specifically. | Up to two minutes across multiple shots. Amazon positions it for advertising and social workflows specifically. | ~$0.08 / sec | ~$2.40 |
Any frontier LLMProvider's own | Brief, shot list, copy A shot list and five hook variants is a few thousand tokens. At any provider's rate it rounds to nothing against the render. | A shot list and five hook variants is a few thousand tokens. At any provider's rate it rounds to nothing against the render. | Negligible | — |
Video-only tiers where the provider sells one, since this creative is watched muted with burned-in captions — paying double for synchronised audio nobody hears is the most common way to overspend here. Rates are published prices at the time of writing and move often. Reference support is the constraint that matters more than price: without it the output is stock footage with extra steps, which is why the cheapest row is not automatically the answer.
Running ads for a service business?
We are onboarding the first batch now, starting with clients whose sites we already maintain. Send us a folder of job photos and we will render a spot from it so you can judge the output yourself.