Field notes4 min read
What thirty small-business clients actually ask for
Seven years of inbound requests, grouped. The pattern decided what we build, and it was not what we would have guessed.
Read noteEngineering notes
What we learn generating ad creative, written down as we go.
Cost per finished second, what performs in local campaigns, and what thirty small-business clients actually ask us for. No launch announcements.
- Field notes4 min read
Stock footage is why your local ads do not work
A generic van on a generic street tells a local buyer you are not local. We watched this happen across enough campaigns to stop blaming the targeting.
Read note - Economics6 min read
What a 30-second ad actually costs to generate
We priced three providers on the same job for the same client. The cheapest 1080p option was not the one we expected, and the most expensive mistake is a feature nobody watching will notice.
Read note